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Peak Wellness Goes Beyond Organic Food and Clean Beauty

Consumers are investing more in tranquility and that could mean a boost for fragrance.

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By: TOM BRANNA

Editor

When it comes to wellness, Gen Z and Millennials want more of it. After two years of pandemic-related isolation, they’re looking for products that improve their health and their homes. According to YPulse research, Millennials and Gen Z consumers think about wellness much more broadly than previous generations. For example, more than one-third of these consumers said they are more interested in making their home more of a mental health refuge since the pandemic started. And 72% of Gen Z and M...

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